Scaling and Optimizing a Custom E‑commerce Platform
Scaling and Optimizing a Custom E‑commerce Platform
Scaling and Optimizing a Custom E‑commerce Platform
Greenest
Greenest
Greenest
Greenest
Greenest is an Estonia‑based company selling eco‑friendly and vegan products. The business started as a small store and later evolved into a fully custom e‑commerce platform with early marketplace ambitions.
The collaboration with Yarandin has lasted for over 7 years, representing a long‑term technical partnership focused on sustainable product growth.
The Challenge
The Challenge
The Challenge
The Challenge
When Greenest approached Yarandin, they already had a website built by a third‑party team.
As sales and marketing activity increased the platform failed to handle the load.
So the website:
1
suffered from serious performance issues.
1
suffered from serious performance issues.
1
suffered from serious performance issues.
1
suffered from serious performance issues.
2
had page load times up to 13–17 seconds;
2
had page load times up to 13–17 seconds;
2
had page load times up to 13–17 seconds;
2
had page load times up to 13–17 seconds;
3
had unstable and incomplete functionality;
3
had unstable and incomplete functionality;
3
had unstable and incomplete functionality;
3
had unstable and incomplete functionality;
4
server instability;
4
server instability;
4
server instability;
4
server instability;
5
had complex cart logic with multiple discount types;
5
had complex cart logic with multiple discount types;
5
had complex cart logic with multiple discount types;
5
had complex cart logic with multiple discount types;
The Solution
The Solution
The Solution
The Solution
Yarandin acted as a long‑term technical partner, applying a structured and pragmatic approach.
Key steps:
1
full technical audit;
1
full technical audit;
1
full technical audit;
1
full technical audit;
2
complete platform rebuild (current version in use for 5+ years);
2
complete platform rebuild (current version in use for 5+ years);
2
complete platform rebuild (current version in use for 5+ years);
2
complete platform rebuild (current version in use for 5+ years);
3
continuous support and feature development;
3
continuous support and feature development;
3
continuous support and feature development;
3
continuous support and feature development;
4
UI/UX redesign;
4
UI/UX redesign;
4
UI/UX redesign;
4
UI/UX redesign;
5
gradual product evolution without aggressive upselling.
5
gradual product evolution without aggressive upselling.
5
gradual product evolution without aggressive upselling.
5
gradual product evolution without aggressive upselling.
Results
Results
Results
Results
Performance
13–17 seconds → 0.3–1 second (up to 15× faster)
Performance
13–17 seconds → 0.3–1 second (up to 15× faster)
Performance
13–17 seconds → 0.3–1 second (up to 15× faster)
Performance
13–17 seconds → 0.3–1 second (up to 15× faster)
Stability
Approximately 70% fewer incidents after refactoring
Stability
Approximately 70% fewer incidents after refactoring
Stability
Approximately 70% fewer incidents after refactoring
Stability
Approximately 70% fewer incidents after refactoring
Scalability
Support for 2–3× higher traffic and product volume without infrastructure upgrades
Scalability
Support for 2–3× higher traffic and product volume without infrastructure upgrades
Scalability
Support for 2–3× higher traffic and product volume without infrastructure upgrades
Scalability
Support for 2–3× higher traffic and product volume without infrastructure upgrades
Revenue impact
Estimated 20–30% increase in online sales during active marketing periods
Revenue impact
Estimated 20–30% increase in online sales during active marketing periods
Revenue impact
Estimated 20–30% increase in online sales during active marketing periods
Revenue impact
Estimated 20–30% increase in online sales during active marketing periods
B2B functionality
Carts with 100+ products and multi‑level discount logic
B2B functionality
Carts with 100+ products and multi‑level discount logic
B2B functionality
Carts with 100+ products and multi‑level discount logic
B2B functionality
Carts with 100+ products and multi‑level discount logic
Cost efficiency
Growth without migration to Shopify or other SaaS platforms
Cost efficiency
Growth without migration to Shopify or other SaaS platforms
Cost efficiency
Growth without migration to Shopify or other SaaS platforms
Cost efficiency
Growth without migration to Shopify or other SaaS platforms
Client Feedback
Client Feedback
“Yarandin helped us stabilize and significantly speed up our platform without unnecessary migrations. Their pragmatic, long‑term approach allowed us to scale while staying within budget.”
CEO Greenest
CEO Greenest
Summary
Summary
Summary
Summary
7+ years of collaboration
7+ years of collaboration
7+ years of collaboration
7+ years of collaboration
Fully custom e‑commerce platform
Fully custom e‑commerce platform
Fully custom e‑commerce platform
Fully custom e‑commerce platform
Major performance and stability improvements
Major performance and stability improvements
Major performance and stability improvements
Major performance and stability improvements
Strong support for marketing‑driven growth
Strong support for marketing‑driven growth
Strong support for marketing‑driven growth
Strong support for marketing‑driven growth
Long‑term technical partnership model
Long‑term technical partnership model
Long‑term technical partnership model
Long‑term technical partnership model
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© 2025 Yarandin. All rights reserved.
© 2025 Yarandin. All rights reserved.
© 2025 Yarandin. All rights reserved.
© 2025 Yarandin. All rights reserved.