Scaling and Optimizing a Custom E‑commerce Platform
Scaling and Optimizing a Custom E‑commerce Platform
Scaling and Optimizing a Custom E‑commerce Platform
Greenest. Scaling Custom E-commerce Success
Greenest. Scaling Custom E-commerce Success
Greenest. Scaling Custom E-commerce Success
Greenest. Scaling Custom E-commerce Success
Greenest is an Estonia‑based company selling eco‑friendly and vegan products. The business started as a small store and later evolved into a fully custom e‑commerce platform with early marketplace ambitions.
The collaboration with Yarandin has lasted for over 7 years, representing a long‑term technical partnership focused on sustainable product growth.
Виклик
Виклик
Виклик
Виклик
When Greenest approached Yarandin, they already had a website built by a third‑party team.
As sales and marketing activity increased the platform failed to handle the load.
So the website:
1
suffered from serious performance issues.
1
suffered from serious performance issues.
1
suffered from serious performance issues.
2
had page load times up to 13–17 seconds;
2
had page load times up to 13–17 seconds;
2
had page load times up to 13–17 seconds;
3
had unstable and incomplete functionality;
3
had unstable and incomplete functionality;
3
had unstable and incomplete functionality;
4
server instability;
4
server instability;
4
server instability;
5
had complex cart logic with multiple discount types;
5
had complex cart logic with multiple discount types;
5
had complex cart logic with multiple discount types;
Рішення
Рішення
Рішення
Рішення
Yarandin acted as a long‑term technical partner, applying a structured and pragmatic approach.
Ключові кроки:
1
full technical audit;
1
full technical audit;
1
full technical audit;
1
full technical audit;
2
complete platform rebuild (current version in use for 5+ years);
2
complete platform rebuild (current version in use for 5+ years);
2
complete platform rebuild (current version in use for 5+ years);
2
complete platform rebuild (current version in use for 5+ years);
3
continuous support and feature development;
3
continuous support and feature development;
3
continuous support and feature development;
3
continuous support and feature development;
4
UI/UX redesign;
4
UI/UX redesign;
4
UI/UX redesign;
4
UI/UX redesign;
5
gradual product evolution without aggressive upselling.
5
gradual product evolution without aggressive upselling.
5
gradual product evolution without aggressive upselling.
5
gradual product evolution without aggressive upselling.
Результати
Результати
Результати
Результати
Performance
13–17 seconds → 0.3–1 second (up to 15× faster)
Performance
13–17 seconds → 0.3–1 second (up to 15× faster)
Performance
13–17 seconds → 0.3–1 second (up to 15× faster)
Performance
13–17 seconds → 0.3–1 second (up to 15× faster)
Stability
Approximately 70% fewer incidents after refactoring
Stability
Approximately 70% fewer incidents after refactoring
Stability
Approximately 70% fewer incidents after refactoring
Stability
Approximately 70% fewer incidents after refactoring
Scalability
Support for 2–3× higher traffic and product volume without infrastructure upgrades
Scalability
Support for 2–3× higher traffic and product volume without infrastructure upgrades
Scalability
Support for 2–3× higher traffic and product volume without infrastructure upgrades
Scalability
Support for 2–3× higher traffic and product volume without infrastructure upgrades
Revenue impact
Estimated 20–30% increase in online sales during active marketing periods
Revenue impact
Estimated 20–30% increase in online sales during active marketing periods
Revenue impact
Estimated 20–30% increase in online sales during active marketing periods
Revenue impact
Estimated 20–30% increase in online sales during active marketing periods
B2B functionality
Carts with 100+ products and multi‑level discount logic
B2B functionality
Carts with 100+ products and multi‑level discount logic
B2B functionality
Carts with 100+ products and multi‑level discount logic
B2B functionality
Carts with 100+ products and multi‑level discount logic
Cost efficiency
Growth without migration to Shopify or other SaaS platforms
Cost efficiency
Growth without migration to Shopify or other SaaS platforms
Cost efficiency
Growth without migration to Shopify or other SaaS platforms
Cost efficiency
Growth without migration to Shopify or other SaaS platforms
Відгуки клієнтів
Відгуки клієнтів
“Yarandin helped us stabilize and significantly speed up our platform without unnecessary migrations. Their pragmatic, long‑term approach allowed us to scale while staying within budget.”
CEO Greenest
CEO Greenest
Підсумок
Підсумок
Підсумок
Підсумок
7+ years of collaboration
7+ years of collaboration
7+ years of collaboration
7+ years of collaboration
Fully custom e‑commerce platform
Fully custom e‑commerce platform
Fully custom e‑commerce platform
Fully custom e‑commerce platform
Major performance and stability improvements
Major performance and stability improvements
Major performance and stability improvements
Major performance and stability improvements
Strong support for marketing‑driven growth
Strong support for marketing‑driven growth
Strong support for marketing‑driven growth
Strong support for marketing‑driven growth
Long‑term technical partnership model
Long‑term technical partnership model
Long‑term technical partnership model
Long‑term technical partnership model
Подобається цей кейс?
Подобається цей кейс?
Подобається цей кейс?
Подобається цей кейс?
Поділіться цим!
Поділіться цим!
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Let's discuss your case
Are you ready to implement a similar project? Tell us about your idea
Let's discuss your case
Are you ready to implement a similar project? Tell us about your idea
Let's discuss your case
Are you ready to implement a similar project? Tell us about your idea
©
2026
Yarandin. All rights reserved.
©
2026
Yarandin. All rights reserved.
©
2026
Yarandin. All rights reserved.