4
хв читання
A marketer’s story about building an AI content agent with her CTO in one month and cutting the time spent on posts by 70%.
Two workdays every month. That’s how much time LinkedIn posts were taking me. Not strategy, not campaigns, not finding new clients. Just coming up with posts, writing them, getting them approved and publishing them for three pages.
My name is Anastasiia, and I run marketing at YARANDIN. We do development, integrations, AI automation and DevOps. And I don’t manage just one LinkedIn page, I manage three: our CTO’s, our COO’s and the company page. If you’ve ever written posts on behalf of someone else, you know it’s a whole different game.
What it used to look like
Every month, the same routine. Put together a content plan. Agree on topics with each author. Write the posts. Get them approved again. Find images. Log into each page and publish by hand. Then do it all three times over.
The hardest part is that these are three very different voices. The CTO talks about tech, the COO about processes and the team, and the company page about the business as a whole. You can’t write one post and just change the name at the bottom. Each page has its own voice, its own topics, and words that should never show up there.
It added up to about 16 hours a month. And when other tasks piled up, posts slipped and the pages went quiet for weeks. I caught myself thinking that instead of doing marketing, I was running an assembly line.
Sound familiar? You know you should be thinking about strategy and new channels, but instead you’re sitting there trying to come up with yet another post about DevOps.
Where the idea came from
We build AI agents for our clients. So the question was obvious: why not build one for ourselves?
I broke my process down into steps and wrote down exactly what the agent should do at each one. That became the brief. Our CTO built the agent, and I tested it and signed off on the work. About a month later, we had a working tool. Two people, one month.
And here’s the important part for marketers: I didn’t have to write a single line of code. All I had to bring was what I already know best: how my process works.
What the agent does now
Here’s how it looks from my side, in plain words.
1. Finds topics. I set the campaign topic, or the agent finds what people are talking about right now. It looks through news, forums, LinkedIn and the databases we’ve connected it to.
2. Writes in each author’s voice. Every page has its own voice profile. The agent learns from past posts or from a description: what to write about, what to avoid, and which words never to use. So a post from the CTO sounds like the CTO, not like “something marketing wrote.”
3. Asks before it writes. This was a must for me. Every topic gets approved by the author first, and until they say “yes,” the agent doesn’t write a single word. We stay in control.
4. Checks the facts. The agent checks every claim against trusted sources and adds links. No made-up numbers.
5. Publishes on its own. The agent has access to the authors’ pages, so approved posts go live by themselves. I no longer have to log into each profile and click “Post.”
What changed
Instead of 16 hours a month, it now takes about 5. That’s roughly 70% less time, and we’re only getting started.
~70% | less time on content. And that number keeps growing as I keep fine-tuning the agent. |
16 → 5 hours | a month, instead of two full workdays for three pages. |
3 voices | in one system: the CTO, the COO and the company page each sound like themselves. |
0 manual posts | approved posts go live on the authors’ pages by themselves. |
1 month | from my brief to a working agent. The team: me and our CTO. |
To be honest, it’s not a magic button. I’m still fine-tuning the authors’ voices and editing and polishing the texts. Without a human edit, a post still doesn’t sound natural. But the difference is huge: I used to write everything from scratch, and now I edit and approve. That’s a completely different kind of work, and I have a lot more energy left at the end of the week.
And I put the time I’ve saved into the things I never used to get around to: strategy and the work that actually moves marketing forward.
If you’re a marketer too
Here’s my advice. Look at your week and find a task you do over and over in exactly the same way. Those are the easiest tasks to hand over to an agent. You don’t need to understand code. You need to know your process well, and you can leave the development to people who know how to do it.
At YARANDIN, we built this agent for ourselves. The same approach works for any routine process: content, sales, support, operations or reporting. Tell us what takes up most of your team’s time, and we’ll build an AI agent for exactly that task.
